Shipshape: Decoration and Advertising in the Merchant Fleet

Oct. 28, 2017 — Feb. 25, 2018

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A ship’s impressive, recognizable appearance at sea and at port was a sign of prosperity—it reassured investors and attracted business. This visually rich exhibit takes a fresh look at ship carving, house flags, paint schemes, and sailing cards to explore how they gave merchant ships and fleets a “brand identity.” These objects were not merely decoration, but
visual advertisements to help firms persuade, boast, and win in a competitive business.

After exploring the exhibit, design your own merchant vessel sailing card!

 

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Maine Maritime Museum

243 Washington Street
Bath, Maine 04530